The journey to creating incredible beef begins long before it reaches your plate. Our cattle roam freely in the open pastures and rolling hills of Wisconsin’s Driftless Region, an idyllic environment that naturally reduces stress and promotes healthy growth. They’re finished slowly on a specialized grass-fed, grain-finished diet, a method known to enhance intramuscular marbling and produce the rich, buttery flavor Wagyu is famous for.
We never use added hormones or steroids, and antibiotics are only administered when medically necessary for the animal’s well-being. By providing ample space, low-stress handling, and attentive care, we ensure our cattle live calm, comfortable lives. Our regenerative farming practices work with nature by rebuilding soil health, protecting water quality, and keeping the land productive for future generations.
This combination of environment, nutrition, and stewardship results in beef that is exceptional in both taste and integrity, delivering a product you can feel good about serving to the people you love.
From the unmatched tenderness of our 100% Full-Blood Wagyu, to the rich, buttery depth of our F1 American Wagyu, to the timeless satisfaction of our Premium Angus, each bite tells the story of careful breeding, thoughtful feeding, and ethical stewardship.
Our commitment to excellence began with Joe’s Hall of Fame football career and personal health transformation, inspiring a standard built on dedication and doing things the right way. We hold ourselves to one simple promise: if it’s not good enough for Joe’s table, it will never reach yours.